2025-02-13
Companies
2024-12-22
622 Read.
Goldfish are out and trendy Chilean Sea Bass are in.
The popular salty and crunchy snack is undergoing a temporary name change in an attempt to appeal to Millennial and Gen-Z adults.
"We know the love for Goldfish spans all ages. Chilean Sea Bass is a playful nod to adults that the iconic fish-shaped snack is for grown-up tastes too," said Danielle Brown, vice president of Goldfish, according to Fast Company.
Fans can get a 2-pack of the crackers on the site only for $7.38 while supplies last.
"They aren't actual fish, they're crackers... Just FYI.) Available through 10/30," the site says.
The Goldfish brand has shown continuous growth for Campbell Soup Co., generating 50% net sales growth from fiscal years 2019 to 2024 and represents a quarter of the company's snack portfolio, Christopher Foley, executive vice president at Campbell said, according to FoodBusiness News.
"We've transformed this brand from a kid snack to an all-family snack," Foley told investors this summer, the report said.
"For the fifth year in a row, Goldfish is the No. 1 favorite snack amongst teens. Looking at household penetration, our all-family households grew by 1 million in just this past year and, importantly, those Gen Z households gained significant household penetration, six times faster than the total rate of our all-family (households)," he added.
Campbell forecast $1.3 billion in net sales for Goldfish by fiscal 2027, he said.
Read moreTarget Claims This Big Change Will Favor Consumers Holiday Shopping SeasonPopular Weight Loss Drugs Ozempic, Wegovy May Lower Alzheimer's Disease RiskPepsiCo Slashes 2024 Revenue View On Slower Snack Sales In America, Tepid International Markets