Badminton player Saina Nehwal has partnered with menstrual hygiene brand Naarica as an investor and brand ambassador. The collaboration focuses on promoting sustainable menstrual care solutions in India, where nearly 50% of menstruating women still lack access to proper sanitary products.

Naarica specializes in absorbent menstrual underwear designed as an alternative to traditional sanitary pads. The company integrates international design with Indian manufacturing to develop reusable and eco-friendly hygiene products.

“I am proud to partner with Naarica as a strategic investor and brand ambassador. Menstrual hygiene is a critical yet often overlooked issue in our country. Through this collaboration, I hope to create greater awareness and provide women with access to the high-quality, sustainable products they deserve. This is more than a business investment—it’s a step toward empowerment and change,” Nehwal commented.

According to market estimates, India’s menstrual hygiene sector is growing at a 16% compound annual growth rate (CAGR) and is expected to reach $522 million by 2025. Despite this growth, access to sanitary care remains a challenge, particularly in underserved communities.

“Partnering with Saina Nehwal is a huge milestone for Naarica. Our vision is to make absorbent intimate wear more accessible. Saina is a strong voice, her advocacy for our product will help us navigate through different demographics and help educate audiences on absorbent sanitary care as important hygiene care products. This partnership will enable us to enhance our product offerings to cater to all, scale operations, and expand our outreach to underserved communities,” Shruti Chand, Founder of Naarica, commented.

Naarica claims to be India’s only German lab-certified antibacterial period underwear brand. The company focuses on reusable menstrual products designed to offer an alternative to disposable pads.