As artificial intelligence reshapes the $4.7 trillion global advertising market, Liu Jing, a leader in digital innovation within the advertising industry, has stood out with her exceptional performance by winning four prestigious awards in four consecutive years. Her latest honor—the “2025 International Advertising Management and Digital Creative Innovation Outstanding Achievement Award”—marks the culmination of her continuous breakthroughs and solidifies her role as a key driver linking China's innovative strength with global industry trends.

Liu Jing's rise parallels the advertising industry's digital transformation wave, with AI-driven efficiency and precision operations becoming core competitive advantages globally. Her award-winning journey clearly demonstrates the deep integration of technological innovation, practical application, and industry influence, with each honor granted by authoritative institutions through rigorous selection processes, reflecting both credibility and international industry attention.

2022: A Digital Pioneer with the Huabang Award "Digital Leader in China's Advertising Design Industry"

Liu Jing’s remarkable achievements began in 2022 when she was awarded the Huabang Award’s "Digital Leader in China's Advertising Design Industry." This award recognized her early exploration of short video advertising and intelligent ad placement technologies. Out of thousands of national candidates, Liu Jing emerged as the winner, marking a key milestone in her career. As one of China's oldest and most influential advertising awards, the Huabang Award works closely with the national China International Advertising Festival, and the judging panel for this year included three representatives from the International Advertising Association (IAA) Asia-Pacific region. Only ten digital leaders were selected that year. At the time, many in the industry were still in the exploratory stage of digital transformation, but Liu Jing’s practical results set an early benchmark, making her one of the youngest recipients. Lin Dengwan, Vice President of the China Advertising Association, commented, "At a time when the industry lacked a clear digital transformation path, Liu Jing’s technological exploration had already generated commercial value. Her integration of short video advertising and intelligent placement was both forward-thinking and practical, a rare ‘concept + practice’ dual excellence case that garnered significant international attention."

2023: Advancing from Concept to Technology with the Huabang Award "Advertising Design Industry Technological Innovation Award"

In 2023, Liu Jing was once again honored with the Huabang Award, this time for the “Advertising Design Industry Technological Innovation Award,” marking her transition from leading with concepts to implementing groundbreaking technologies. With over 500 technological achievements submitted for evaluation that year, the award recognized Liu Jing’s six core platforms, all independently developed by her. Among these, her 3D modeling-based creative generation platform and intelligent scripting system addressed the long-standing issues of low efficiency in traditional advertising creation. These solutions have been scaled in industries such as automotive and fast-moving consumer goods (FMCG). Liu Jing’s innovations have not only been featured in industry authority publications like China Advertising, but have also been recognized as benchmark innovations by the Asian Federation of Advertising Associations (AFAA), gaining attention from Southeast Asian advertising professionals.

2024: A Full-Cycle Contribution with the "2024 Advertising Technology and Innovation Leadership Award"

In 2024, Liu Jing's full-cycle contribution, spanning “technology R&D, results commercialization, and industry promotion,” earned her the “2024 Advertising Technology and Innovation Leadership Award” (Zhiwei Award). The award's evaluation covered universities, research institutions, and industry practices, and received applications from advertising agencies in regions such as Singapore and South Korea. Liu Jing’s achievements were universally praised during the cross-regional evaluation. Professor Zhang Dianyuan of Fudan University’s Journalism School, a member of the judging panel, remarked, “Liu Jing stands out not only for producing top-tier technological results but also for her ability to drive the overall upgrade of the industry through seminars and standard-setting. This ability to move‘from technological breakthroughs to ecosystem co-creation’ is exactly what the global advertising industry needs from its leaders.”

2025: Reaching the Peak with the "International Advertising Management and Digital Creative Innovation Outstanding Achievement Award"

The international award in 2025 represents the pinnacle of Liu Jing’s career recognition. Initiated by an authoritative global advertising industry body, this award is one of the highest honors in the field of global advertising innovation. It attracted participants from over 20 countries and regions, with Liu Jing becoming the first Chinese advertising professional to receive this prestigious accolade. With an award selection rate of only 2%, the criteria for this award included technical originality, commercial value, international adaptability, and industry transformative power—aligning perfectly with the global advertising industry's ongoing shift toward AI-driven and privacy-compliant solutions. Liu Jing's “Privacy Computing + Precision Targeting” and multimodal creative generation solutions were highly recognized by the judging panel for their relevance to the shared needs of global brands.

“The recognition of Liu Jing marks China’s growing influence in the global advertising innovation arena,” said Zhang Guohua, Chairman of the judging panel and Vice President of the International Advertising Association.“She has consistently translated technological concepts into scalable, high-impact solutions, a rare quality among international leaders.”

From Regional Pioneer to Global Innovator: Four Years, Four Awards

Over four years, Liu Jing has won four prestigious awards, providing solid evidence of her professional abilities across key areas including advertising management, digital creative strategies, and technological applications. Her work trajectory aligns with the global advertising industry's evolution toward AI integration, similar to platforms like Meta's Advantage+ and Google's Performance Max, which use smart automation to enhance efficiency and return on investment. Today, her technological solutions have attracted collaboration inquiries from FMCG brands in Europe and technology companies in North America. By creating quantifiable commercial value for enterprises and promoting overall industry upgrades, Liu Jing has become an indispensable leader in the global advertising industry.