A staggering 98% of women entrepreneurs in India say their businesses have positively impacted their families’ financial well-being, according to NeoGrowth’s latest NeoInsights study. The report highlights how women-led enterprises are not only driving economic growth but also fostering financial independence, challenging societal norms, and inspiring future generations.

The survey, which analysed responses from over 3,000 women business owners, found that 70% started their businesses out of self-motivation and ambition rather than financial necessity. While challenges like gender bias (27%) and market fluctuations (34%) persist, 90% of women entrepreneurs reported an increase in societal respect and recognition for their work. Cities such as Kolkata (96%), Hyderabad (94%), and Ahmedabad (90%) were found to be particularly supportive of women-led ventures.

Financial empowerment remains a key outcome, with 61% of respondents noting an improved standard of living for their families, while 54% reported increased financial confidence. Additionally, 64% of women business owners prioritise hiring female employees, further strengthening the role of women in the workforce.

A significant 81% of women entrepreneurs run their businesses independently, while others receive support from family or spouses. The study also found a strong focus on financial discipline, with 93% actively managing their business finances, keeping meticulous records, and monitoring credit scores.

Technology is playing a crucial role in helping women entrepreneurs overcome challenges. The report reveals that 90% of women business owners are leveraging digital tools for business expansion, customer engagement, and financial management.