Categories like paan masala spent upwards of `350 crore across TV and digital last Indian Premier League (IPL) season (around 50% of their annual budgets) with surrogate advertisements for ‘mouth fres
2025-03-21
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Corridor of uncertainty: Crackdown on surrogate advertising during IPL
Saina Nehwal joins Naarica as investor and brand ambassador
Badminton player Saina Nehwal has partnered with menstrual hygiene brand Naarica as an investor and brand ambassador. The collaboration focuses on promoting sustainable menstrual care solutions in Ind
2025-03-05
Indians flock to OTT and free dish services, Is Pay-TV losing the battle?
India’s pay-TV industry, which consists of cable and DTH services, is set to shrink by 1-3% in revenue for FY2026, as more viewers move away from traditional cable and DTH services in favour of over-t
2025-03-05
HYPHEN’s April Fool’s prank becomes reality with Mango Bite collaboration
HYPHEN is taking a plunge with consumer-driven marketing with its latest launch. According to the company, on 1 April 2024, HYPHEN’s social media team teased the idea of a mango-flavoured lip balm, on
2025-03-05
Women-led businesses are changing the game—98% say they have boosted family’s financial well-being
A staggering 98% of women entrepreneurs in India say their businesses have positively impacted their families’ financial well-being, according to NeoGrowth’s latest NeoInsights study. The report highl
2025-03-05
Big setback for Indians in America, Trump to kill EB-5 visa
US President Donald Trump announced the launch of a new investor visa programme called the ‘Gold Card,’ aimed at wealthy immigrants seeking US permanent residency. This new initiative will replace the
2025-02-26
Blogger’s Park: AI & unified commerce are paving the way for a seamless experience
By Sumantra Bhattacharya
2025-02-26
India-EU deepen ties: Focus on defence, security, and FTA amid Ukraine crisis and trade negotiations
India and the European Union (EU) are set to enhance their ties in defence and security, with a series of key proposals lined up for this year. These plans highlight the shared commitment to strengthe
2025-02-26
On the spot: Ad highlights importance of silence during discord
Ravi Shharma, Chief Business Officer, Bobble AI
2025-02-26
Adani Green decides to ‘respectfully withdraw’ from $1 billion wind energy project in Sri Lanka: Reports
Gautam Adani-owned Adani Green Energy has reportedly decided to withdraw from its planned $1 billion wind energy project in Sri Lanka, stated media reports. Despite having most approvals, Adani Green
2025-02-13
Q3 Results 2025 Live Updates: Hindalco, Reliance Infra, Godfrey Phillips, United Breweries, others releasing Q3 results today
Q3 Earnings Today Live Updates: While a number of companies have already released their Q3 numbers, others are still in the queue as the fiscal third quarter earnings season is now nearing its end. Ti
2025-02-13
Big relief from SPAM calls, TRAI bans 10-digit numbers for telemarketing!
In a bid to curb the misuse of telecom resources and enhance consumer protection, the Telecom Regulatory Authority of India (TRAI) has introduced stricter regulations under the amended Telecom Commerc
2025-02-13
